About Us
The Team Behind A.DORA®
Together, this team forms the beating heart of A.DORA® – a unique combination of innovation, leadership, passion, and vision for the future.
The Visionaries Behind A.DORA®
Fadi Al Najjar
The idea of A.DORA® was born from his passion and creativity. Dedicated years of research and development to creating innovative technologies and products that combine science, beauty, and technology.
Annika Knapp
Leads the company with management experience and a clear vision toward global expansion and the highest standards of quality. Her strategic leadership ensures A.DORA® reflects professionalism, trust, and perfection.
Kevin Radi
Responsible for developing global partnerships and collaborating with distributors around the world. Plays a vital role in expanding A.DORA®'s presence in new regions and building long-term, successful business relationships.
Werner Knapp
Shares a deep passion for beauty, fashion, and innovation. His belief in creativity and quality has been a key part of the brand's identity from the very beginning.
Our Values
Innovation
Pushing the boundaries of hair technology
Quality
Uncompromising standards in every product
Partnership
Building lasting relationships worldwide
Our Story
A.DORA® was born from a vision to revolutionize the professional haircare industry. What started as a passion project by Fadi Al Najjar has grown into a global brand, trusted by professionals worldwide.
With cutting-edge technology and a commitment to excellence, we continue to set new standards in hair smoothing and care, bringing beauty and confidence to millions.